Articles Tagged ‘boston pizza’

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Check it out: Boston Pizza sends love to Subban

The restaurant has fun with the star player’s departure from Montreal.

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Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

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Check it out: Boston Pizza’s Jays fan camp

The restaurant chain has partnered with the team to give baseball lovers a true fan experience.

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Shopper Innovation Awards: Boston Pizza ups the loyalty ante

The restaurant brand’s MyBP app allowed for stronger relationships with customers.

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It’s ‘nacho time’ at Boston Pizza

The restaurant’s new “GM” helps it go tactical to launch a new product (and a few t-shirts).

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Not so foolish ideas?

It might be April 1, but some of these ideas have staying power, in our opinion.

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Boston Pizza gives its menu the all-star treatment

A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.

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AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.

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Boston Pizza swings for the fences

How the restaurant gave its “Fan Stories” platform a Blue Jays twist.

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No fooling us

Our reporters look at some of the amazing things that brands just so happen to be launching today.

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Boston Pizza makes everyone a fan

The casual dining chain is including the whole family in its first sports-centric “fan story” spot.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Boston Pizza finds its happy place

Bringing a fun spin to classic and fictional characters, “Here to Make You Happy” delivered notable growth for the resto.

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CASSIES Bronze: BP’s wacky rib campaign nets serious results

From an unbranded Rib Stain Camo to the Ribnecks characters, Boston Pizza saw an ROI of 124%.

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Inside Boston Pizza’s Quebec strategy

The restaurant chain is targeting folks who’ve never heard of the brand before, using its diverse menu as the differentiator.