Articles Tagged ‘boston pizza’

Copied from Media in Canada - BostonPizzaPizzaburger

Boston Pizza releases the Pizzaburger

Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.

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CASSIES Bronze: Boston Pizza introduces finger cooking

The restaurant chain targets men with a fool-proof cooking program.

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CASSIES Bronze: Boston Pizza scores with all-meat wings

The restaurant chain re-invents the boneless chicken wing amid much fanfare.

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Made you laugh

We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.

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Boston Pizza goes boneless

The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.

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CASSIES Bronze: Boston Pizza finger cooks

A mock cooking show created by Taxi Toronto encourages takeout and delivery, generating a big lift in business.

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CASSIES Silver: Boston Pizza becomes a wing expert

Taxi’s creation of the Flatties & Drummies Association make wings the fastest selling item on the menu.

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Boston Pizza’s secret sauce

With the simple brand proposition of making people happy, Steve Silverstone taps humour to break through the sea of sameness.

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AOY Bronze: Taxi revs its engine

The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.