Articles Tagged ‘Brand Igniter’

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Profit gains amid inflation: unsavoury price gouging or brilliant brand management?

While investors are happy with Loblaw, Empire and Metro’s recent earnings, customers and suppliers are paying the price. Literally.

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The lines between pop and booze blur

Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?

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Collabs and creative pairings open up new doors

Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.

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Are CMOs a dying breed?

From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.