Articles Tagged ‘Bud Light’

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Bud Light celebrates Pride with ‘camp’

Playing on the double meaning of the word, the brand’s weekend-long gathering will encourage community and expression.

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AToMiC 2022: Diversity takes centre stage

From beer to bikes, mass market brands address DEI in big-spending campaigns.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

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Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests

A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.

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Communicating values through content

At AToMiCON, marketers from Koho and Bud Light explained how design and entertainment helps solidify their brand pillars.

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Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Insights For The Week: Taking the radler mainstream

A perfect beer for brunch and other insights marketers can use.

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Bud Light brings a radler to market

The A-B InBev brand takes on brunch with a new grapefruit-infused product innovation.

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CASSIES Bronze: Bud Light lives it up

The beer brand targeted millennials through bigger, better life experiences.

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Anheuser-Busch’s new brews

The Canadian arm of the beer giant is looking within its own roster of brands for ways to capitalize on changing tastes and trends.

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BBDO Canada has a new chief strategic officer

Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.