Articles Tagged ‘Burger King’

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Is it time to put purpose on pause?

Excel and Burger King got The Township’s Karen Howe wondering if brands will ease their quest for purpose-driven marketing.

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Loop launches in Canada

Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.

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The design trade-off between innovation and familiarity

John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.

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Up to the Minute: Burger King goes retro for redesign

Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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Cannes 2019: FCB/Six medals again, this time in Mobile

CCO Ian MacKenzie on Canada’s potential in the category following the Bronze win.

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

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From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Tech in Action: Building a burger on Instagram

Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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The Quickfire: What keeps the AMA’s Russ Klein up at night?

The former Burger King global marketer on ethical dilemmas and why awards matter.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

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Cannes 2017: Print doesn’t have to suck

The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.

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The best in brand foolishness

Our sister site Stimulant rounds up some of the top prank ads from April Fool’s Day.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.