Articles Tagged ‘Burger King’

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RBI thinks dinner can drive more growth at Tim Hortons

With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.

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RBI plans for a 50% reduction in emissions by 2030

The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.

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Is it time to put purpose on pause?

Excel and Burger King got The Township’s Karen Howe wondering if brands will ease their quest for purpose-driven marketing.

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Loop launches in Canada

Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.

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The design trade-off between innovation and familiarity

John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.

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Up to the Minute: Burger King goes retro for redesign

Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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Cannes 2019: FCB/Six medals again, this time in Mobile

CCO Ian MacKenzie on Canada’s potential in the category following the Bronze win.

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

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From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Tech in Action: Building a burger on Instagram

Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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The Quickfire: What keeps the AMA’s Russ Klein up at night?

The former Burger King global marketer on ethical dilemmas and why awards matter.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

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Cannes 2017: Print doesn’t have to suck

The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.