Articles Tagged ‘cadbury’

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

Editorial: Doing more with a lot less

From our June issue, editor Emily Wexler on grand innovation on a tight budget.

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Cadbury’s light-generating bikes

With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.

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Seven very sweet ads

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

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Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

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Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

Copied from Media in Canada - OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?

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Cadbury Dairy Milk shares the chocolate love

The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.

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DAOY Honourable Mention: Grip’s digital growth

The agency cracks the top five with work for Budweiser, Cadbury and Stella Artois.

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Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.