Articles Tagged ‘Cairns O’Neil’

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Goemans has a good time with bad people

The appliance retailer aims to shake up its brand image by showing how faulty appliances can make people lose their cool.

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Canaccord Genuity unveils its brand refresh

The financial services firm is making a “significant” investment to get the word out about a new, more impactful identity.

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Why Jack Astor’s spent its summer working on the patio

The restaurant chain has sought to give people fun reasons to come back, and now it’s putting a focal point of its campaign on tour.

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Reddit puts local passions on display

The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

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CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

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Easy Financial looks to its customers’ future

The nonprime lender positions itself as a company that helps average Canadians build long-term stability.

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OCA focuses on the simple things

The organization representing Ontario chiropractors tries to show that chronic pain shouldn’t be a normal part of life.

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Diabetes Canada strikes a new path

The organization rebrands and launches a new platform to invigorate its messaging and mission.

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Giant Tiger tackles the holidays

The retailer continues its national approach with a new holiday campaign targeting moms.

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ACE Bakery goes mass

After months of consumer research, the bread brand launches its first campaign in 23 years.

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Giant Tiger goes national

To promote three new fashion lines and remind shoppers about its products, the retailer is taking to TV with its first-ever mass-market push.

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Check it out: Mucho Burrito gets election fever

The QSR lets fans fight dirty to determine which limited-time product returns.

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UNICEF shows you the reality

A new VR film series brings donors into the lives of the children they’re helping.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”