Articles Tagged ‘Calgary Stampede’

McD

McDonald’s beefs up for summer

The brand uses Calgary Stampede cowboys to add some authenticity to its new “Mighty Angus” burger.

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Best comeback brand: Calgary’s recovery

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.