Articles Tagged ‘Campbell’s soup’

Campbell

Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.

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Cannes Contenders 2016: Peerless promo work

From a sky-high beer stunt to kid-friendly business cards, here are five more campaigns that could stand out in June.

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Campbell’s new year plans

Company president Ana Dominguez talks millennials, media mix and changing paradigms.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

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Campbell’s relaunches Healthy Request

A new campaign for the line of soups is part of the CPG co’s overall plan to be more transparent.

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Campbell’s looks for common ground

The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.