Articles Tagged ‘canada goose’

Canada Goose makes its mark with first flagship retail locations

Canada Goose set to open flagships

Its first standalone locations aim to bring the brand’s Arctic past to life.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

Inside Canada Goose’s migrating strategy

How the Toronto brand has ramped up its marcom at home and abroad.

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Canada Goose boosts its exec ranks

Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.

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High Road opens New York office

Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.

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Canada Goose gets emotional

Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

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McDonald’s and Tribal Worldwide steal the CMA show

The QSR’s campaign “Our Food. Your Questions.” won the Best of the Best award and nine Golds, while Canada Goose CEO president Dani Reiss was named Marketer of the Year.