Articles Tagged ‘canadian tire’

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CASSIES Silver: Canadian Tire celebrates unsung heroes

Aiming to connect athletes to people, Jonathan Toews and a cast of “everyday heroes” took centre stage in “Team Photo.”

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CASSIES Bronze: Canadian Tire takes its Canadianness to digital

The retailer reinvented its catalogue online, featuring real people’s stories and their passions.

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Why Canadian Tire wants to let it snow

The retailer hopes more winter weather will sustain its latest social media campaign.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Can you define Canadians?

CASSIES jury member and Weber Shandwick president Greg Power checks out why tapping into our collective experience creates value for brands.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

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Taxi bolsters senior ranks

The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.

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Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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2014 Marketers of the Year

Here’s the skinny on what made these folks rise to the top of our list.

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Giving charities more than the CSR scraps

Marketers need to form real partnerships with charities, says Taslim Somani, VP at Toronto shop Stephen Thomas.

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Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.

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Last chance: Help crown our Marketer of the Year

Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.