Articles Tagged ‘capital c’

Raul Garcia_crop

Raul Garcia named CD at Capital C

The award-winning creative director previously worked at Cundari.

Matt Hutchinson_NFL

NFL Canada taps Capital C for digital assignment

The agency is currently developing a “Virtual Tailgate” social platform, planned for launch in October following the 2013 season start.

BRANDED CONTENT TELEVISION - Canada's Newest Industry Entrant

Meet the new players in branded content

Two companies are entering the red-hot branded content arena with new ventures.

Joe Fresh 2

Exploring ethical sourcing

In light of the April tragedy in Bangladesh, where a factory that produced clothes for Joe Fresh collapsed, a few industry insiders weigh in on whether it’s time companies make ethical sourcing a bigger brand priority.

Bennett

Capital C’s Bennett Klein steps down as partner

The creative planner will continue to work for the agency as a consultant on brand development and strategic planning.

MaisonOrphee

Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

Copied from Media in Canada - Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

DOVE.RealWomen

Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

Doritos

Shopper Innovation Awards: Path-to-purchase

Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.

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Gary Watson joins Capital C

The former DentsuBos CD joins the Toronto agency as executive creative director.

Mary football - final

Marketers of the Year: There’s something about Mary De Paoli

As this year’s overall winner, Sun Life’s CMO brings soul to insurance.

Inniskillin_Bottles_Group_r2

Vino’s strange bedfellows

Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.

Kokanee movie out here

The big pour-off

We asked Molson and Labatt to pick their best-of-the-year marketing efforts, and highlighted a few of our own, then asked industry experts to weigh in on this tasty battle.

shopper marketing

Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.