Articles Tagged ‘capital c’

lelzie grossman

Lezlie Grossman returns to Capital C

The former SVP, managing director, BBDO, makes the move after Labour Day.

Miss Vickie's Sea Salt & Malt Vinegar

Sweet chili chips, meet Pinot Noir

Miss Vickie’s marks 25 years with a campaign playing off its customers’ preference for wine with their snacks.


How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.


Nissan makes hearts race

An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.


Design for the human race

Capital C’s Bennett Klein reveals how user experience principles can be applied to mar-com.


Dove Men+Care launches a hockey challenge

The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.


AToMiC: Nissan puts out a casting call for innovative thinkers

The car brand launches an interactive campaign that has Canadians creating its next TV commercial.


Bissell cleans up your secret mess

The vacuum cleaner brand launches a holiday contest that has consumers revealing their carpet and furniture mishaps.

Top Dogs - main image

The Verdict: The search for Canada’s Next Top Dog

Capital C’s Maple Leaf promo engages kids and parents and increases basket size.


No place like Holts

Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.


AToMiC Digital Engagement

Canadian Tire’s House of Innovation and Skittles’ “Touch the Rainbow” share silver; SunChips takes bronze with its noisy bag campaign.

Stayfree 2

Taking the content lead: Mighty morphin’ media agencies

People’s media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.


MDC Partners and Capital C team up with production co

Capital C CEO Tony Chapman talks about the partnership with Temple Street Productions.