Articles Tagged ‘carat’

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IKEA provides more incentive for Green Friday

The retailer is using discounts and store credit to get more consideration for its pre-loved furniture marketplace.

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IGA makes a less-than-stellar meal the star of its holiday campaign

The grocer breaks from category norms by showing food doesn’t have to be tasty to be a beloved tradition.

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Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.

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GoodLife democratizes fitness with everyday people

Breaking from category norms, the country’s largest fitness chain shows that anyone can be a “fitfluencer.”

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IKEA’s new platform is about how wonderful home is

Amidst the pandemic and affordability concerns, the retailer shifts its approach to once again make homes places of comfort and joy.

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Kraft Heinz’s plan to save shoppers time and money

From Shopper Marketing Report: SaveWithShortcuts is a new digital-first hub based around coupons and recipe “hacks.”

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IKEA reinvents what it means to feel ‘at home’ in the office

The campaign aims to help make the return-to-office more comfortable.

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Subway enlists a Stanley Cup champ to push its revamp

Mark Messier breaks the fourth wall to launch three new sandwiches as the QSR continues its brand overhaul.

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Cannes 2022: Canada wins Lions in four categories

Rethink’s work with Middle Child and Carat won in PR and Media, respectively, while FCB and Zulu won in Direct and Social.

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IKEA turns Pride rally signs into a table

The retailer wants to be more of a change agent this year, using the table to host conversations online and in-store.

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Cannes 2022: Canadian agencies get a strong showing in Engagement categories

The Direct, Social & Influencer, Creative Data, Media and PR Lions brought 24 more nominations.

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Heinz Ketchup celebrates the signing of the Hot Dog Pact

A new round of creative and co-marketing with Wonder aims to turn last year’s support into action in stores.

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Heinz hopes consumers warm up to cold ketchup

The brand sends up beer ads and creates a colour-changing label as part of a big summer push behind the product.

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KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.

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Philadelphia’s new take on heaven

Kraft Heinz wants cream cheese to stay on the breakfast menu as pandemic routines change.