Articles Tagged ‘CASSIES 2017’

Screen Shot 2016-10-26 at 5.32.19 PM

CASSIES Silver: This is why you should play Lotto 6/49

Sid Lee helped the lottery brand regain relevance in Quebec.

Special K Own it_RGB_300dpi.jpg

CASSIES Bronze: Special K takes on self-doubt

Leo Burnett’s #OwnIt campaign took on women’s relationship with food.

Screen Shot 2016-09-21 at 10.00.39 AM

CASSIES Bronze: The Liberals strike back

Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.

Screen Shot 2016-10-26 at 12.24.12 PM

CASSIES Bronze: Kellogg’s treat trade

Leo Burnett helped Rice Krispies boost holiday sales in successive years.

MG_6048_sm-622x414

Who will top the CASSIES Effectiveness Index?

A three-year ranking has been released, with an updated version to come at the awards gala next month.

_MG_6534_sm

Meet the 2017 CASSIES jury

These industry leaders will judge the most effective Canadian work before the February gala.