Articles Tagged ‘CASSIES’

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CASSIES Silver: Ivanhoe Cambridge encourages closet cleaning

The shopping centre owner increased Black Friday traffic, while getting consumers to make space for new purchases.

CASSIES Silver: TD turns features into benefits

To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.

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CASSIES Silver: Volkswagen takes a gamified approach

A unique reverse-auction helped the car co speed through its pre-sale objectives.

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CASSIES Silver: Ikea breathes inspiration into catalogue pages

To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.

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CASSIES Bronze: Ikea makes it quick and easy

The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.

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CASSIES Bronze: Alberta Health Services encourages quitting

To inspire smokers to try to quit again, a campaign poked fun at the bad choices we make until we get things right.

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CASSIES Silver: SickKids focuses on the hero within

The hospital foundation stood out from the pack by sharing the strength and resilience of its patients.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CASSIES Silver: Raptors embrace northern identity

“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.

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CASSIES Bronze: Politicians’ losses were Workopolis’ gain

To show the site’s relevance, stickers were placed over defeated electoral candidates’ posters, welcoming them to Workopolis.

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CASSIES Bronze: CAMH tells both sides of the story

“Understanding” told contrasting tales of seeking treatment for mental illness and going untreated.

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Advertising goes soul-searching

CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.

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The 2015 CASSIES

This year’s awards reflected changes in the industry, but as always, recognize ‘The work that worked.’

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CASSIES 2015 judges

Meet the panel behind this year’s winning cases.

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When going viral isn’t enough

CASSIES judge and DDB Montreal’s Etienne Bastien on campaigns’ actual vs. perceived success.