Articles Tagged ‘Catherine Yuile’

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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MAOY jury

Here are the media industry experts and marketers who judged this year’s competition.

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Agency of the Year judges revealed

Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.

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Edelman hires insights exec

Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.

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Winning in-store communication: the proof is in the purchase

Ipsos’s Catherine Yuile shares research results that decode why visuals work, and sheds light on how to capitalizing on Canadians’ brand loyalty.