Articles Tagged ‘CBC’

OOH_01

AToMiC Awards: Trends in marketing

Celebrating Canada’s best media innovation, technology and content mash-ups.

L'Oreal5

AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

Ikea

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

CoverOct12

Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.

Copied from Media in Canada - DragonsDenDay2

Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.

TargetHotel1-300x224

TIFF: Target gets into the festival spirit

The company is launching a hotel takeover, aimed at tastemakers in the city.

Ricki_Lake_Global_Daytime TV

Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

television

Digital television complaint line

Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.

UnionHearingAidCentre-300x191

Union Hearing sends a piercing message of concern

Draftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.

admin-ajax.php

AToMiC: CBC takes off with a new narrative

In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.

McCainBeingErica

McCain opens a casting call for Being Erica

The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female for a walk-on role.

lauren_small

Battle of the (not so tall) media giants

Media Experts CEO Lauren Richards breaks down the new media bosses.