Articles Tagged ‘Cheerios’

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.

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AOY Bronze: DDB’s partner quest

From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

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General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.

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Nine ads that challenge the dad status quo

Ahead of Father’s Day, we go searching for ads that celebrate dads.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.