Articles Tagged ‘Cheil’


Talking fridge

Samsung’s no-nonsense, no-annoying-sales-pitch product.

Mark Francolini

Cheil names Mark Francolini as SVP, ECD

The creative director previously worked with Young & Rubicam and Zulu Alpha Kilo.

Lindsay Prajza

Cheil hires new VP, director of client services

The 15-year agency veteran has managed accounts for shops in Canada and the U.K., such as Ogilvy, Havas and BBDO.


Brands of the Year: Samsung builds up its street cred

The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.


Samsung Psy(chs) up Canadians

The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar

Copied from Media in Canada - SAMSUNG DIGITAL CAMERA

Samsung Canada cleans some Tough Mudders

To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.


Cheil acquires McKinney

Cheil Worldwide buys North Carolina’s McKinney in a bid to expand its presence in the Americas.

Copied from Media in Canada - PIA

Cheil helps lawyers tackle negative perceptions

In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.


Samsung finds its heart

The electronics giant may be in two-thirds of Canadian households, but it’s not top of mind for consumers. Now it has a plan to go from a brand we simply buy to a brand we must have.


Cheil Worldwide leaves home

As Cheil reinvents itself as a free-standing, “open source” network agency, we asked agency vets for their take on the challenges ahead.