Articles Tagged ‘chocolate milk’

soccer

CASSIES Silver: Chocolate milk gets a makeover in Quebec

The Fédération des producteurs de lait du Québec positions the beverage as post-workout fuel to increase sales for the past five years.

By Strategy Staff
February 19, 2014
Dairyfarmers

Dairy Farmers rewind the clock

The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.

By Jennifer Horn
March 8, 2012