Articles Tagged ‘Chris Bell’

FF

Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

AOY2

Agency of the Year judges revealed

Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.