Articles Tagged ‘Clinton Braganza’
Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
Does inclusive marketing rest with agencies or clients?
In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.
CMO Council: A moment of reckoning for the ad industry
From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
Scotiabank’s democratic approach to the arts
The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.
Scotiabank takes its tech message mass
Mobile offerings are at the heart of the new creative campaign from the bank.
Scotiabank goes back to school
The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.
Scotiabank relives Canada’s ‘hockey dreams’
This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.
Scotiabank’s (adorable) reality check
The bank encourages young parents to save early by showing some far off guesses about the cost of education.
CMA Awards judges revealed
Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.
