Articles Tagged ‘cloudraker’

Kijiji

Kijiji borrows from sellers

The brand crowdsourced 100 items for sale from its own site to use as props in new spots.

kijiji

Kijiji promotes local heroes

The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.

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RBC says it’s time to care

The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.

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Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.