Articles Tagged ‘Club House’
McCormick pivots marketing after sales disappointment
The maker of French’s and Frank’s Red Hot has a three-year plan focused on value messages and tapping product trends.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.
McCormick partners with Tasty on millennial-friendly spice blends
The brand has launched the line based on insights from BuzzFeed’s food vertical.
Weber Shandwick wins McCormick digital business
The PR agency will now lead digital and social media for the CPG company in Canada.
