Articles Tagged ‘CMO Council’
Fast Facts: CMOs embrace their roles as growth-drivers
More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.
Are marketers ignoring the aftermarket?
Marketers see value in tending the after-purchase experience but don’t have the authority to do so.
Brand safety still high on CMO priority list: study
The majority of senior-level marketers remain worried that questionable content will affect their brand.
Marketers are facing a responsiveness gap
Everyone wants to be agile, right? Here’s what CMOs say is holding them back.
Consumers show the preferred path for brand contact
CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”
Fast Facts: Real-time reactions slowed by old world methods
Unconnected legacy systems and budget limitations are holding marketers back.
Some marketers still struggling to evolve
A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.
