Articles Tagged ‘Coca-Cola’

path leads to decision which changes the path in two directions

Column: How to drive social change (the right way)

Level5 Strategy principal Laura Richard explains three issues plaguing business-and-cause integration.

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Coca-Cola plans to continue increased marketing spend

The company says it has been successful at linking consumption occasions with passion points through its digital marketing approach.


Corner Office Shifts: Indigo flips the page

Plus, Coca-Cola has a new president of North America operating unit.


Nestle named most valuable food brand

Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.

Coca-Cola Dreamworld 500ml 1x1_3

Coca-Cola goes the surreal route for its newest flavour

Dreamworld, the latest from the Creations team, will be promoted with an AR music experience and a digital fashion collection.

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Coca-Cola gives two brands a circular economy overhaul

Dasani is now made wholly from recycled plastic, while Sprite is being transitioned from its iconic green bottle for easier reuse.


Why golf is experiencing a boom in brand interest

After a two-year hiatus, the RBC Canadian Open is back with a bigger brand lineup than ever before.


Topo Chico leans into century-long brand equity

The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.


Coca-Cola with Coffee comes to Canada

The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.


Coca-Cola is launching a drink that tastes like space

The first look at what’s to come from the CPG’s innovation platform will be promoted with new forays into digital and mixed reality.


The lines between pop and booze blur

Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?


Amid growing sales, big CPGs remain wary of inflation

As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.


Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.


Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.


WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.