Articles Tagged ‘Coca-Cola’

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Column: How to drive social change (the right way)

Level5 Strategy principal Laura Richard explains three issues plaguing business-and-cause integration.

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Coca-Cola plans to continue increased marketing spend

The company says it has been successful at linking consumption occasions with passion points through its digital marketing approach.

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Corner Office Shifts: Indigo flips the page

Plus, Coca-Cola has a new president of North America operating unit.

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Nestle named most valuable food brand

Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.

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Coca-Cola goes the surreal route for its newest flavour

Dreamworld, the latest from the Creations team, will be promoted with an AR music experience and a digital fashion collection.

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Coca-Cola gives two brands a circular economy overhaul

Dasani is now made wholly from recycled plastic, while Sprite is being transitioned from its iconic green bottle for easier reuse.

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Why golf is experiencing a boom in brand interest

After a two-year hiatus, the RBC Canadian Open is back with a bigger brand lineup than ever before.

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Topo Chico leans into century-long brand equity

The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.

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Coca-Cola with Coffee comes to Canada

The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.

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Coca-Cola is launching a drink that tastes like space

The first look at what’s to come from the CPG’s innovation platform will be promoted with new forays into digital and mixed reality.

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The lines between pop and booze blur

Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?

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Amid growing sales, big CPGs remain wary of inflation

As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.

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Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.

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Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.