Articles Tagged ‘Coca-Cola’

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Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.

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Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

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Coke Canada Bottling shows it does have a community connection

By spotlighting the people it employs, the independent distributor is trying to play up roots most people wouldn’t expect a company linked to a global beverage giant to have.

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Coca-Cola relaunches Coke Zero Sugar across North America

Backed by a global campaign, the new formulation and packaging come as the drink proves to be a growth-driver for the CPG.

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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze

Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.

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Coca-Cola’s Canadian VP of marketing to leave amid global restructuring

The beverage giant has revealed the progress of a realignment geared towards driving efficiency through a more centralized structure.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

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Coca-Cola hits pause on its brand marketing

A lack of ROI during the pandemic has motivated the beverage giant to focus on CSR, supply chains and being more flexible.

Powerade

Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

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Tech in Action: Coca-Cola creates harmony with AR

Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.

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Innovation Monitor: Coca-Cola enters premium mixers

Experts weigh in on the soft drinks giant’s decision to launch Coca-Cola Signature Mixers in the U.K.

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Successful ‘Play a Coke’ enjoys second summer launch

The Spotify partnership returns after making market share gains in 2016.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.