Articles Tagged ‘Coca-Cola’

Coke-local-bottling

Coke Canada Bottling shows it does have a community connection

By spotlighting the people it employs, the independent distributor is trying to play up roots most people wouldn’t expect a company linked to a global beverage giant to have.

Coca-Cola Zero Sugar

Coca-Cola relaunches Coke Zero Sugar across North America

Backed by a global campaign, the new formulation and packaging come as the drink proves to be a growth-driver for the CPG.

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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze

Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.

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Coca-Cola’s Canadian VP of marketing to leave amid global restructuring

The beverage giant has revealed the progress of a realignment geared towards driving efficiency through a more centralized structure.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

cocacolaofftheair

Coca-Cola hits pause on its brand marketing

A lack of ROI during the pandemic has motivated the beverage giant to focus on CSR, supply chains and being more flexible.

Powerade

Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

coke-bear

Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

cocacolaar

Tech in Action: Coca-Cola creates harmony with AR

Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.

Coca-Cola

Innovation Monitor: Coca-Cola enters premium mixers

Experts weigh in on the soft drinks giant’s decision to launch Coca-Cola Signature Mixers in the U.K.

Coke2

Successful ‘Play a Coke’ enjoys second summer launch

The Spotify partnership returns after making market share gains in 2016.

cibcsmart

Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

Lilly-Singh

Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

Six_Pack 222ml Cans

Coca-Cola Life launches in Canada

The naturally sweetened drink comes to Canada as the brand hopes to offer more choice to consumers.

dietcoke

Diet Coke customizes its packaging

Consumers can have their own unique label as the “One of a Kind” program comes to Canada with a stylish bent.