Articles Tagged ‘Coca-Cola’

AToMiC Awards: Cause marketing, touching consumers across channels

Technology and risk-taking earn buzz with this crop of winners.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

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Cheil Canada hires two

Mark Ferris heads to the agency from Coca-Cola to become director, retail experience, while Vivian Gagliano joins as director, integrated solutions.

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2014 Cause + Action awards open for submissions

The entry deadline for strategy‘s annual awards, celebrating brands making a socially responsible difference, is Feb. 14.

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Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

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Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

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Unilever and Coca-Cola most effective marketers globally

The two CPG brands topped the global Effie’s Effectiveness Index, alongside WPP and Ogilvy & Mather on the agency side.

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Zulu Alpha Kilo hires six

The hires come after the Toronto agency picked up the Interac account in April.

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Zulu Alpha Kilo promotes Mike Sutton to president

The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency’s creative output.

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Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.

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Cause + Action: Coca-Cola helps WWF protect the polar bears’ home

Coca-Cola and WWF brought the fragile arctic ecosystem to Canada via a temperature-controlled and interactive display, asking Canadians to pledge their support to protect the polar bear’s habitat.