Articles Tagged ‘Coca-Cola’

Shane Grant headshot

Earning trust: CSR is the new sink or swim factor

Coca-Cola’s Shane Grant on earning trust through smart partnerships

coke

Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

pepsi

Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

mmva2012

MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.

Nestea

Nestea challenges students to become an intern

The beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.

COKE_HLDY_WINDOW_PSTR_C-STORE_OUTLINE

Coca-Cola cans turn white for holidays with massive in-store push

Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.

KO 355mL Holiday C B

Coca-Cola goes white for the holidays

The brand has redesigned its can to raise awareness about its work to help protect polar bears.

The End Reveal 02

AToMiC Brand Integration

Coca-Cola sings its way to gold with “Coca-Cola Covers.” Danone takes silver and Doritos gets bronze.

Nos

NOS gives consumers the power

The Coca-Cola energy drink targets young adult males with a choose your own adventure-style movie.

Dasani-PlantBottle

Dasani shapes an OOH campaign

The Coca-Cola water brand carves out a plant in Toronto to promote its environmental packaging.