Articles Tagged ‘Coors Light’

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

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Coors Light goes old-school with Raptors anniversary campaign

Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.

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Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

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Coors Light to bring Snowbombing to Canada

How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.

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Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.

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A-B InBev reaches tentative deal to buy SABMiller

If finalized, the new brewing giant would control 30% of the global beer market.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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Coors Light introduces a new spokesman

With a mountain man wearing a talking bear hat, the Molson Coors line rolls out a new brand positioning from Leo Burnett.

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Leo Burnett wins Coors Light

The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.