Articles Tagged ‘cossette’

Babe-Wine

Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Pizza Pops set up an internet-wide digital scavenger hunt

The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.

Murray-General-Mills

Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

Curling-Canada

Curling Canada gets fans to throw stones from home

Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

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Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

Carlos

Global CCO Carlos Moreno to leave Cossette

The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.

sickkidsmountsinai

SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

googlesuperbowl

What lessons can be learned from this year’s Super Bowl?

With simsub back in effect, Peter Ignazi, global CCO at Cossette, notes how Canadian advertisers should evolve their strategies.

bmb2020

McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

GMPT & Cossette

Garde-Manger Pour Tous makes a half-empty advent calendar

The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.

exec leadership team

Strategy’s Most Read of 2019: Agencies

The hires, promotions and new business approaches that got the most attention from strategy readers this year.

3 - Amnesty International & Cossette - Mosaic EN

Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.