Articles Tagged ‘cossette’
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
Walmart finds a lot of joy in one-stop shopping
Consumers need a pick-me-up, so the retailer brought back its teddy and zeroed in on simplifying the “holiday shopping mission.”
Pizza Pops does a merch drop
The brand’s latest digital stunt, plus spots showing the awkwardness of being a teen, continue its “weird good” strategy.
BDC gives entrepreneurs the strength to move on
The national development bank doesn’t sugarcoat the challenges business owners are facing in its latest campaign.
McDonald’s delivers Halloween to Canadians
An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.
Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Cossette makes two Quebec leadership appointments
ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
As more trains hit the rails, Via Rail lets passengers move at their own pace
The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.
How Walmart is leaning into its one-stop shop appeal
Showing that back-to-school is for adults too is one way the retailer is playing up its increasingly vital convenience factor.
McDonald’s adds a side of fries to rewards program
The QSR brought back its “debating duo” to help convince people to skip collecting stickers.
Reitmans wears the power of diversity on its sleeve
The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.
Is in-house production right for you?
Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.
