Articles Tagged ‘cossette’
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
Global CCO Carlos Moreno to leave Cossette
The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.
SickKids and Mount Sinai get together for Valentine’s Day
The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.
What lessons can be learned from this year’s Super Bowl?
With simsub back in effect, Peter Ignazi, global CCO at Cossette, notes how Canadian advertisers should evolve their strategies.
McDonald’s restarts debate about the Big Mac Bacon
The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
Garde-Manger Pour Tous makes a half-empty advent calendar
The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.
Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
Amnesty International writes a challenge to power
The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.
Curling Canada gets literally and figuratively close to fans
The sports organization moves from educating new fans to highlighting the most engaging part of watching the sport.
McCann, Cossette take top prizes at Clios Health
Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.
SAQ inspires shoppers to try something new this holiday
The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
Which Vachon cake reigns supreme?
The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.
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