Articles Tagged ‘cossette’


Telus delivers your own personal, reliable internet

The telco uses a common pain point to translate an otherwise unseen perk of its fibre optic connection.


Indigo picks Cossette as new AOR

The agency has been tasked with amplifying the retailer’s evolving mission and brand purpose.

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SAQ shows that there’s no one right way to drink

A campaign for the Inspire loyalty program makes picking a purchase less intimidating by humanizing recommendations.


Why Nesto made infomercials for its strongest markets

The online mortgage broker is targeting conversion where it is more established and brand building where it remains a challenger.

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Jessica Borges hired to lead Koo Multicultural

As VP at Cossette’s internal multicultural agency, the industry vet has been tasked with elevating the work at both agencies.


The organization that keeps athletes honest gets a facelift

The World Anti-Doping Agency is modernizing its brand identity to become more approachable and “athlete-focused.”


Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.


Telus’ new platform carries forward its social purpose messaging

The telco makes its ESG impact “unmissable” for Canadians in critter-light creative that’s a departure for the brand.


Quebec’s Ministry of Labour is using Twitch to boost skilled trades

A series of live streams used relevant video games to get young people to consider fields like IT and engineering.

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In Brief: Cossette names new business leads to build consulting offer

Plus, Lg2 names new head of client services in Toronto and Quarry gets new owners.


Alicia Roberts opens doors for BIPOC at Cossette

The producer is playing an influential role from outside and inside the agency.

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Cossette hires new tech and CRM VP

Bruce Haryott is the latest in several recent appointments on the agency’s TD account.

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In Brief: Cossette picks new head of strategy in Vancouver

Plus, Universal Music Canada rebrands its in-house creative agency and Innocean promotes two to VP roles.


Cossette merges internal production teams

As client and creative needs shift, Magic Circle Workshop will provide a more nimble and less limiting offering across formats.


McDonald’s and Raptors put their mascots head-to-head

The Raptor takes on Grimace in a friendly game to tap nostalgic sentiment and boost its app-linked rewards.