Articles Tagged ‘cossette’

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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How Walmart is leaning into its one-stop shop appeal

Showing that back-to-school is for adults too is one way the retailer is playing up its increasingly vital convenience factor.

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McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

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Reitmans wears the power of diversity on its sleeve

The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.

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Is in-house production right for you?

Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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How to maintain momentum as the crisis drags on

Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Pizza Pops set up an internet-wide digital scavenger hunt

The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.

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Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

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Curling Canada gets fans to throw stones from home

Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

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Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

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Global CCO Carlos Moreno to leave Cossette

The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.