Articles Tagged ‘cossette’

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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CDPQ, CVC acquire majority stake in BlueFocus agencies

The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

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Nesto shows first time home buyers they can get a good mortgage themselves

The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.

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Cossette eyes the future with a move into WeWork

The agency is relocating in Montreal as part of a pilot project intended to provide greater flexibility to itself and its employees.

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Egg Farmers of Canada look for more not-weird occasions

The organization’s latest push to expand eggs beyond breakfast includes snacking and a new targeting approach.

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Campaigns challenge misconceptions about human trafficking

CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.

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Cossette hires trio of senior staff to strategy team

A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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BRP picks Cossette as new global AOR

The agency will support the company’s suite of brands across multiple regions, with a specific focus on the U.S.

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Holt Renfrew goes agency-side for new marketing head

Cossette Media’s Wes Wolch will be joining the luxury retailer as SVP, marketing.