Articles Tagged ‘cossette’

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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Up to the Minute: Quebecor promotes two on internal creative team

Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.

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Walmart finds a lot of joy in one-stop shopping

Consumers need a pick-me-up, so the retailer brought back its teddy and zeroed in on simplifying the “holiday shopping mission.”

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Pizza Pops does a merch drop

The brand’s latest digital stunt, plus spots showing the awkwardness of being a teen, continue its “weird good” strategy.

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BDC gives entrepreneurs the strength to move on

The national development bank doesn’t sugarcoat the challenges business owners are facing in its latest campaign.

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McDonald’s delivers Halloween to Canadians

An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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Cossette makes two Quebec leadership appointments

ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.

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Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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How Walmart is leaning into its one-stop shop appeal

Showing that back-to-school is for adults too is one way the retailer is playing up its increasingly vital convenience factor.

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McDonald’s adds a side of fries to rewards program

The QSR brought back its “debating duo” to help convince people to skip collecting stickers.

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Reitmans wears the power of diversity on its sleeve

The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.

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Is in-house production right for you?

Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.