Articles Tagged ‘cossette’

Pathways

Pathways to Education highlights a growing gap in the classroom

Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.

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The future of strategy is decentralized

Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

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Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

McDonalds_monopoly

McDonald’s makes Monopoly exciting by making it easy

A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.

NABS

Cossette and NABS take a ‘crack’ at industry burnout

A new film uses an animated cracker to remind people to take care of themselves and their peers.

CMM

CMDC launches a Manifesto to champion local media

The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.

WWR

World Wheelchair Rugby is here to win with a more dynamic rebrand

To better reflect where the sport is at today, the international federation got a new look that favours competition over being “inspirational.”

McDonalds

Two McDonald’s campaigns tap into returning freedoms

The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.

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Coast Capital refreshes its brand to focus on real advice

The credit union sets itself up for growth by looking at more grounded financial goals Canadians are concerned about.

SickKids

How SickKids changed its approach to promote a lottery

The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.

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Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

SickKids-Foundation

Cannes 2021: Cossette leads Canadian agencies in Film

Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.

underplayed

Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

Courage is Beautiful

Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix

The agency nabbed the top award for Dove’s “Courage is Beautiful,” while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada’s first batch of awards.