Articles Tagged ‘cossette’
Pathways to Education highlights a growing gap in the classroom
Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.
The future of strategy is decentralized
Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.
SickKids offers a light of hope amid uncertainty
The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.
Via Rail gets back on track
After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.
McDonald’s makes Monopoly exciting by making it easy
A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.
Cossette and NABS take a ‘crack’ at industry burnout
A new film uses an animated cracker to remind people to take care of themselves and their peers.
CMDC launches a Manifesto to champion local media
The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.
World Wheelchair Rugby is here to win with a more dynamic rebrand
To better reflect where the sport is at today, the international federation got a new look that favours competition over being “inspirational.”
Two McDonald’s campaigns tap into returning freedoms
The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.
Coast Capital refreshes its brand to focus on real advice
The credit union sets itself up for growth by looking at more grounded financial goals Canadians are concerned about.
How SickKids changed its approach to promote a lottery
The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.
Google spark talk about A.I. with Douglas Coupland
The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.
Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
The agency nabbed the top award for Dove’s “Courage is Beautiful,” while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada’s first batch of awards.
