Articles Tagged ‘COVID-19’

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Influencers find a place in a socially distanced world

As events and product launches move online, brands are looking to social personalities to provide the audience.

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How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

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What brands can learn from history (and what’s different)

Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.

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Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

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The impact of COVID-19 on the future of sustainability

How short-term changes in the name of public health could impact consumer behaviour and habits down the road.

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Do you have the foresight to weather this storm?

Marketers need to look to their company’s mission to ensure it ends up on the right side of history, says Provident’s Wojtek Dabrowski.

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Non-essential businesses to close in Ontario, Quebec

Here are the businesses and stores that will and won’t be allowed to continue operation in the two provinces, beginning Wednesday.

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Lessons for brands from sponsorship marketing

Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.

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H&R Block pivots with a changing new tax season

The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.

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Why ad agencies need to help fix public behaviour

John and Carrie Bradley implore advertisers to use their powers of persuasion now to prevent more draconian restrictions down the line.

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Cannabis industry copes with social distancing

There is demand for product, but marketing and retail in the category has been disrupted as much as any other.

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Why Interac is planning for the marketing impacts of COVID-19

Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.

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How agencies are keeping morale up

As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.