Articles Tagged ‘COVID-19’

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More retail categories alter operations

While many stores will close for at least two weeks, others are limiting hours in order to give Canadians access to goods they need.

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Quebecers most concerned about COVID-19

However, a study by Dalhousie University and Angus Reid shows concern levels don’t always correlate with behaviour.

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Cannes Lions to extend deadlines, eligibility following postponement

New dates and criteria are being determined as the festival plans its move to October.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Dealing with disrupted insights

How can marketers keep up with changes in consumer behaviour when it changes on a daily basis due to COVID-19?

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Store closures put reputation management at the forefront of marketing

GWP’s Philippe Garneau says treating staff well is vital for long-term brand trust.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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The 24 hours that changed Tims’ Roll Up the Rim

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.