Articles Tagged ‘craft beer’

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Village Brewery stays social with delivery and shopper marketing

The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.

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KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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Check it out: Muskoka Brewery’s oddity lives

Sightings of a strange creature in the beer brand’s namesake community had everyone talking.

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Around the world of craft beer

As the category expands globally, where does Canada stand?

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Check it out: The craft behind the beer ad

Ontario Craft Brewers use time-lapse to show off the industry’s artistry.

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Check it out: Who’s drinking craft beer?

This infographic breaks down who (and where) the Canadian consumers are in the growing category.

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Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.

Cracking the craft beer category

When uniqueness is inherent to a sector, how do brands break through?

Modern-day gentlemen

Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.