Articles Tagged ‘Creative Effectiveness’

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Cannes 2016: Why are we thanking creativity?

DDB Canada’s Lance Saunders questions whether the festival’s theme is just blind faith.

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What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.

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How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.

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Canada shut out of four categories at Cannes

Check out the Grand Prix campaigns that did win in Creative Effectiveness, Promo and Activation, PR and Direct.