Articles Tagged ‘Cristina Wells’

subway

How Subway is approaching reopening

Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.

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Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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Subway launches its latest millennial-focused campaign

The playful creative promotes new bread and guac options to align with the company’s recently launched platform.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.