Articles Tagged ‘Critical Mass’
The fundamentals of metaverse marketing
Whether you’re selling loot or opening digital bars, users still expect authenticity from their virtual worlds.
Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.
Tech in Action: Infiniti sparks fast reaction on Instagram
The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.
Rogers extends relationship with Omnicom
DDB and Critical Mass have been tapped to handle assignments for the telco.
Canada’s Remembrance Day poppy goes digital
The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.
Critical Mass adds two senior roles
Newly created positions at the digital agency aim to emphasize its commitment to data innovation and workplace culture.
Travel Alberta takes a breath of fresh content
How the brand is moving from being a campaign marketer to an “always on publisher.”
Cannes 2017: In the jury room with Steve Persico and Annie Tat
What worked in the Radio and Digital Craft categories.
Cannes 2017: 10 more shortlist mentions for Canada
Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.
Tech in Action: Take a drive far, far away
Nissan uses VR to show off how its safety features would fare in the world of Star Wars.
Critical Mass names first global chief client officer
Amanda Levy takes on the role as the agency announces a number of senior promotions.
Omnicom brings Omniwomen to Canada
The holding co’s program will look to support the development of current and future female leaders across its agencies.
Famous 5 flips misogyny for Persons Day
The Calgary non-profit once again teams up with Critical Mass for a provocative digital campaign.
Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night’s show.
