Articles Tagged ‘Critical Mass’

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Sid Lee hires Matt Di Paola

The former SVP and GM at Critical Mass joins the shop as its managing director, digital innovation.

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Where’s everyone going?

Yesterday came with plenty of news of creatives moving shop. Check out the new faces at Cossette, Zulu Alpha Kilo and ClarkHuot.

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Ideaboost innovations

From chemical tracking apps to new ways to listen to music, Critical Mass’ Matt Di Paola finds breakthrough ideas outside agency walls.

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SXSW blog: The privacy conundrum

Critical Mass’ Chris Gokiert checks out the opportunities for brands in protecting consumers’ data.

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Top Cannes contenders: Innovation

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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The next 3D evolution

Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.

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Jon Toews joins Critical Mass as VP creative

The former Bensimon Byrne CD will be joining the VP ranks along with the recently promoted Shannon McEvoy-Halston as the Toronto agency boosts its offerings.

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Fall TV: Analytics complaint line

TV measurement execs respond to big issues raised by industry experts.

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Critical Mass names David Jones VP social

The former Blast Radius executive will begin working with clients Infiniti and HP starting today.

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SapientNitro hires new CD

Alison Garnett joins the Toronto agency after a stint at Critical Mass.