Articles Tagged ‘CTV’

TheSocialhighres

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

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Networks take to the web

CTV, CBC and Shaw’s Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here’s a few to watch out for this season.

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Liberte keeps it simple

The brand is promoting its Greek yogurt with its first-ever national TV campaign.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

Copied from Media in Canada - 12 11 14 LG

LG debuts an emotionally-driven campaign

The North American campaign for the LG Optimus G encourages people to break out of their cellphone’s cell.

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CTV stretches scope of Saving Hope

To promote its new Canadian series Saving Hope, CTV has launched its most transmedia campaign to date.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

Tourism

AToMiC Transmedia

Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.

PanAm

Fall TV: Pan Am targets travellers

Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.

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CTV takes fall preview to the ‘skies’

The network is touring a mock jetliner with a screening room to give a peek at its new shows, including Pan Am.

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Battle of the (not so tall) media giants

Media Experts CEO Lauren Richards breaks down the new media bosses.