Articles Tagged ‘cundari’

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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CASSIES Silver: BMW drives new performance standards

As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Genius gifts and creative gestures

Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Trio of new titles at Zulu

The agency promotes a creative pair as its new ACDs and brings in a veteran design director.

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DS+P wins Clamato and Fruitsations

Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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Villaggio courts the bread lovers

The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.

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The new enablers

Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.

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Get ready to walk in her shoes

The Canadian Breast Cancer Foundation and CIBC are sharing a first-person perspective ahead of the Run for the Cure.

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Check it out: Dempster’s toasted flip book

To battle stagnation and share decline, the Canada Bread brand makes things personal.

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Cundari and DDB land on the Warc 100 list

The shops are recognized for smart marketing campaigns created for SickKids, BMW and the CTC.

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Defining value in the client-agency relationship

Aldo Cundari looks at an agency model he hopes “walks the talk” and puts clients’ needs first.

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Dempster’s shows food some love

A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.