Articles Tagged ‘Dairy Farmers of Canada’

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Dairy Farmers of Canada goes all in on sustainability

Farmers are showing just how deep their commitment is to meeting the organization’s net-zero goal.

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Dairy Farmers makes plays for different audiences with two holiday campaigns

A mass effort continues DFC’s quality positioning, while a digital push engages younger consumers with humour and stats.

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Dairy Farmers of Canada sit down with Santa Claus

A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.

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Dairy Farmers highlights millennial love for non-milk dairy products

The industry group moves beyond tackling misconceptions to combat declining liquid milk consumption.

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Dairy Farmers of Newfoundland and Labrador bullish about new campaign

The industry group launches first campaign as a local response to declining milk sales.

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Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

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Dairy Farmers pulls ad after Ad Standards complaint

Claims about growth hormones made in a recent campaign drew complaints from animal rights activists.

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How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

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Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.

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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

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Dairy Farmers makes its own tradition

The organization uses sentimental creative to highlight cheese makers’ creativity and freedom.

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

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Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.