Articles Tagged ‘David Allard’
Forty Creek whisky gets a premium facelift
The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”
Campari appoints new VP of marketing
David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.
Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.
Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
Red Barrels’ scare tactics
The gaming company has created a dependable product to promote the release of horror game Outlast 2.
