Articles Tagged ‘DentsuBos’

Inside DentsuBos’ hunt for a new ECD

Agency president Claude Carrier says Jon Freir will be tasked with building out the creative department.

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Canada nabs Cannes Lions Health shortlist noms

DDB, BBDO, DentsuBos, FCB and Brandhealth are all up for prizes at the inaugural award show.

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Lexus greets airport arrivals

The luxury carmaker is offering test drives from the Montreal-Trudeau airport to consumers’ homes.

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Lg2 shines at the Crea awards

The agency took home the most trophies at last night’s show, including the Grand Prix Crea award, while Sid Lee came in a close second.

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CASSIES Gold: Iögo’s big debut

The yogurt brand, created to save its parent company, had a strong launch thanks to an eye-catching design and campaign.

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CAMH starts a conversation

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

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Brands of the Year: Iögo’s heroic entrance

Built from the ground up in barely 18 months, the yogurt brand helped save a 40-year-old Canadian company from losing it all.

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DentsuBos wins Staples Canada

The win comes following a North American review for creative, media and PR.

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Dr. Pepper launches quirky Quebec campaign

The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.

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Iögo steps into the kitchen

The Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.

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DentsuBos to lead Hitachi’s global campaign

The recently merged agency in the Dentsu network will head the account alongside offices in New York and Japan.

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Gary Watson joins Capital C

The former DentsuBos CD joins the Toronto agency as executive creative director.

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CAMH denies all excuses

The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.