Articles Tagged ‘desjardins’
Desjardins Insurance plays to its strength
Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.
Desjardins strikes up some musical relief
The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.
National Bank, Desjardins invest into Mylo
The fintech app will develop new products with support from the banks, aligning with their own digital goals.
Desjardins expands its voice services
The financial co-op now allows clients to check account balances and recent transactions with Google Assistant.
Desjardins looks ahead with Bleublancrouge
The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.
Desjardins captures the DIY investor market
The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors.
Desjardins puts accounts into review
Current agencies Lg2 and Touche! will be invited to participate in the RFP.
CASSIES Bronze: Desjardins makes adulting simple
The financial brand and Lg2 picked up an award for helping young adults transition to financial autonomy.
La Caisse and Desjardins partner on fintech fund
The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.
Insurers retool offers and amp up goodwill
How the increasingly commoditized sector is shifting its marketing to go beyond pricing.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google’s mobile wallet?
Desjardins gets Quebec on two wheels
The company aims to create “a collective movement” for its latest campaign supporting cycling in the province.
Desjardins reinforces the big picture
The credit union’s new positioning strengthens the link between its members and the community projects it supports.
Enter the branded podcast
Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.
Zag Bank keeps it simple
The digital bank aims to shows just how easy saving can be in its first RRSP campaign.
