Articles Tagged ‘Destination Toronto’

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.

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Destination Toronto bets on ‘Never Have I Ever’ strategy to rally local tourism

The $4.2 million campaign, which includes the launch of the My Toronto pass, aims to get locals and drive-in visitors to try things that have been in their backyard this whole time.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.