Articles Tagged ‘Diane Ridgway-Cross’
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
Canadian Soccer Association’s tough new goal
How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.
The rise of the bite-sized campaign
CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.
Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
Marketel launches Marketelle
With 80% of women saying advertisers don’t get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.
