Articles Tagged ‘doritos’

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

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Marc Guay looks to the future

The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.

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Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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Meet the new broadcasters

Could Periscopers, who live-stream the world to the world, be the next online superstars?

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Dad’s shopping habits by the numbers

Who is more concerned about price – mom or dad? The latter’s buying habits and preferences (and how some compare with mom’s) are revealed in a new Y&R study.

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Holding out for free Doritos

The brand takes its success with gamification to mobile to promote the return of Doritos Ketchup.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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Want to play a game? Grab a bag of Doritos

Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.

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DAOY Silver/AOY Bronze: BBDO’s internal community push

The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

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Youth Report: Doritos trades UGC strategy for spicy tech

The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.

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Shopper Innovation Awards: Path-to-purchase

Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.

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On tacos and fashion

Bensimon Byrne’s Max Valiquette muses on what shopper marketers can learn from the unlikeliest of pairings.

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Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.