Articles Tagged ‘DraftFCB’

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Coors Light kicks off major OOH push for new packaging line

The Molson brand will also support the new resealable aluminum bottle in store, skewing promotion of the product to urban drinkers looking for convenient and portable beer.

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Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.

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Canada picks up 28 shortlist mentions on day three of Cannes

Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.

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New spaces: agencies tear down creative barriers

JWT, Grey Canada, Draftfcb and sister co. Rivet have all traded their old-style offices for new homes that provide open-concept workspaces.

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Union Hearing sends a piercing message of concern

Draftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.

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Going glam at 75

Through decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.

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Nivea puts its game face on

The skin care line targets soccer-loving, sensitive-skinned men online and in store.

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Molson Coors remembers 92 years of the Stanley Cup

The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.

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Oasis tricks out its juice boxes

The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.

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Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.

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Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.

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Canada Post pushes paper

The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.

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Michael Szego is Draft’s man with the plan

The former Ogilvy head of planning joins the agency as VP, head of integrated planning.

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PFLAG Canada shares stories

The non-profit is kicking off a campaign that uses QR codes to share people’s personal stories.

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PFLAG Canada tells stories

The not-for-profit uses creative placement of QR codes to drive traffic in its new campaign.