Articles Tagged ‘Edelman Canada’

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Edelman hires new strategy lead in Canada

Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.

KFC Canada-KFC-s 11 Herbs And Spices Firelog is Coming to Canada

KFC wants you to smell fried chicken from your fireplace

The QSR wants a holiday log to remind home bodies of the joy of gathering around a bucket of chicken.

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Edelman hires new head of strategic planning

Michelle Lee joins from Ogilvy to fill a new role at the agency.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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2019 Agency of the Year: PR

This year’s top agencies found new ways to enhance their offering with a focus on creative.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma

The wins in the festival’s two Health categories are among the first for Canada.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

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Edelman names creative director in Vancouver

Mike Shackle will lead the department for the office, arriving with global experience from shops like Y&R, Deutsch and TBWA.

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Judy John joins Edelman as its first global CCO

The agency’s CEO says the hire will help to further its creative ambitions.

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Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

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Edelman names new corporate practice lead

David Ryan takes on the role after establishing the agency’s financial communications team.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

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Edelman hires new digital VPs

Gaylene Macdonald and Jordan Markowski will lead the offering from Vancouver and Toronto, respectively.