Articles Tagged ‘Edelman Trust barometer’

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Are brands being scrutinized more now than ever before?

New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.

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Consumer trust in business rising: study

The Edelman Trust Barometer reveals that while trust is up, breaches of privacy are a concern and the public expects the government to act as a regulator, says Edelman Canada CEO John Clinton.